Poor Public Relations: ‘organic’ food confused with ‘local’ food.

By On July 10th, 2014

Organic farming is commonly confused with local produce sold at farmers’ markets, according to US survey. See also our earlier story: Organic Food: PR Conundrum Public views and misperceptions relating to organic food: Terminology and understanding “The study’s findings include: “…Some participants confused the terms “local” and “organic”: 17% incorrectly believed that an organic label […]


Poor Public Relations – Beyond Clumsy: APPEA misquotes CSIRO

By On July 9th, 2014

It’s hard to believe these two elementary PR mistakes have been made by the industry body that represents such an important industry – coal seam gas. First mistake: the oil and gas industry body (APPEA) completely misquoted the CSIRO in an advertisement in which it said there is not a risk to groundwater from coal seam gas mining. The […]

social media marketing, social media strategy, social media monitoring

Poor Public Relations – Organic Food: PR Conundrum

By On July 9th, 2014

Here is a public relations quiz for organic farmers and people who want to promote organic produce. Why isn’t the message getting through? For instance, there’s been a lot of convoluted arguing over organic farming since the Stanford University study was published (September 2012), which found amongst many other things that organic food may not be more nutritious. Here’s […]


Media Relations: Are two conflicting forces driving the way we communicate?  

By On June 16th, 2014

Do I detect a change in the way we need to write? Those used to conversing in social media and forums will be becoming more expert in the collaborative way we now converse, share, exchange, question information in those spaces. So is SM creating a new awareness about how we need to converse in public? […]

Writing for social media

Writing for Social Media: Facebook, Twitter, LinkedIn – it’s all media. The rules don’t change.

By On December 8th, 2013

It used to be that rules dictated our conduct on the social channels, especially Facebook (don’t delete); Twitter (don’t spam); LinkedIn (don’t self-promote). But the rules are fading as people are getting used to the channels and common sense and good writing is taking over. The hardest part now is keeping it tight. Length is […]

Writng for social media

Social Media: Does your headline sizzle: 8 tips for good writing + one great idea?

By On December 8th, 2013

 Followers of the Wilkinson Group media site will know that we are constantly persuading writers to get the headline right before starting out on the story. The rules for writing for social media are the universal rules for good writing. What we did as reporters/producers in tabloid TV (if the promo sizzled, then the story […]

Media relations tip

Media Relations: Media Release Tip – Headline First, Story Second

By On October 23rd, 2013

The below Tip is so true, thank you Jay Lauf. It applies to many media practices including writing press releases. When I was in commercial television many of us practiced a form of this ‘Tip’. We used to first write the promo, then write the intro, then write the first paragraph. If those three sizzled, […]

social media marketing, social media strategy, social media monitoring

Minor tweet, major harm – big reminder for tweeters

By On May 26th, 2013

  Sally Bercow joined the UK crowd by obliquely tweeting about a salacious (but wrong) rumour doing the rounds, that an unnamed person was a paedophile. She tweeted, “Why is Lord McAlpine trending? *innocent face*”. What probably have started out as an ill-thought through tweet, with a mixture of innuendo and humour ended in a […]

social media marketing, social media strategy, social media monitoring

Communications: Communication Plans – push and pull marketing

By On May 3rd, 2013

How we design a communications plan is changing – probably forever. This is how it has been until now: 1. Aims 2. Objectives (include stakeholders, perhaps build a matrix) 3. Strategies 4. Tactics Question: What questions are missing here? Hint: the above is based on pushing out information, back in the good ‘ol days of […]

social media marketing, social media strategy, social media monitoring

Social media – are you ready?

By On April 14th, 2013

Social media is not an optional add-on any more. It is integral to operations, communications and marketing. Mass communication for the mass market is on the wane; reaching stakeholder groups at their touch-points (websites/blogs and forums/ social media channels) is on the rise. Once we know the touch-points, we can structure our campaign. We start […]